We believe eating delicious and nutritious food, regularly exercising within your ability and sleeping well lead to a happier, healthier life. Eating delicious, nutritious food is more effective than counting calories. Taking a daily walk in the park gets better results than punishing yourself at the gym.
We don’t believe in punishment. Or in goals. Goals may help you get results in the short term, but they have been proven ineffective in the long run. They are great at making you feel guilty for not achieving them.
We believe the two things you need to live a healthy life are simple habits and positive motivation. By allowing you to earn cheats through exercise we give you a natural motivation to be active. And if you feel like being lazy instead, you just make do without diet cheats. No guilt required.