• Eat Better


A natural approach to healthy nutrition

Healthy nutrition is not about calories

Most modern diets focus on calories. They tell you to eat everything in moderation. To move more and eat less. In this view, healthy nutrition is just a question of balancing your energy input with your energy consumption. But nutrition is not just about calories. Nutrition is first and foremost about getting your essential nutrients. Proteins, fatty acids, fibers, vitamins and minerals are all essential for you to function. If all you eat are low calorie foods devoid of nutrients, you’ll never be satisfied. If you focus on eating nutritious food and plenty of it, you will be naturally satisfied and won’t feel the need to gorge on empty calories.

Carb overload

In our modern Western diet, starches and sugars make up more than 50% of our total energy intake. These simple carbohydrates are easy to digest and provide quick energy. Unfortunately, they also cause unnatural insulin spikes and a craving for more sugar. As a result, our insulin system is constantly overloaded, leading to erratic energy levels and even insulin resistance and diabetes.

When you revert to a whole foods diet and a lower, more natural carb intake, you will feel more energetic and burn fat more effectively. But while that sounds simple, it’s not that easy to change lifelong habits. You should expect to experience sugar withdrawal symptoms for a few weeks as your brain tries to get you back on sugar.

Looking for some help? Our Fresh Start program is designed to help you change your habits and kick your sugar addiction.

Eat only nutritious foods

Our system lets you rebuild a natural relationship with food. You will eat nutritious foods and avoid foods with little or no nutritional value. Because you will be naturally satified, there is no need to watch your calorie intake. When using our app, you will also earn the foods that in nature would require effort to find or make by being active.

There is no universal “nutritious diet”. A lion would die if it had to live on grass, while a cow eats nothing else. Any species thrives best on the foods it is naturally equipped to eat. Unfortunately, most of us have forgotten what our own natural diet looks like. Lions eat meat, cows eat grass. And humans eat… a Big Mac? Chocolate sprinkled donuts? Tofu patties?

In nature, humans would eat vegetables, mushrooms, fruit, meat, fish, eggs and nuts. That’s it. And those foods form the basis of our system. On top of that, we include modern foods that have proven to be nutritious additions to the human diet.

The Healthy Lives system avoids typical modern crops like grains, legumes and seed oils. These contain little or no essential nutrients but they push other, more nutritious foods off our plates. At the same time, they contain antinutrients that are only partly eliminated by cooking.

We divide food into 3 categories. You can find a more detailed explanation of the categories and the individual foods here.



The green category contains common healthy foods. In the app, these foods are always available and do not need to be earned.

Vegetables, mushrooms, fruit, fish, eggs, herbs and spices, salt, healthy fats, (carbonated) water, black coffee and tea.


Earned foods

The yellow category contains healthy foods that in nature would require extra effort to find or make. In the app, these are the foods you need to earn. Some yellow foods are best enjoyed in moderation, look here for more information.

Potatoes, white rice, quinoa, nuts, dark chocolate, dried fruits, fermented soy products, meat, poultry, cheese, yogurt, cream, fruit juice, wine, cider.


Cheats only

The red category contains unhealthy foods you should avoid. In the app, you can occasionally indulge in red foods (or any food) by earning a cheat.

Grains, legumes, seed oils, sugary snacks and drinks, artificial flavors and additives, milk, alcohol.

A note for vegetarians:

Although we recommend eating meat and fish for optimal health, it is possible to avoid them. As a vegetarian, your main concern is getting enough quality protein and vitamin B12. Make sure you eat plenty of eggs, as well as cheese and yogurt.

If you avoid all animal products, including eggs and dairy, we do not recommend following the Healthy Lives system.

Make everything delicious

Modern snack foods have been carefully engineered to be the perfect blend of sugar, fat and salt. As a result, they taste really good. If you want to stand a chance against these hyperpalatable foods, eating healthy but bland foods is a losing strategy. You will need to make everything you eat as delicious as possible. So stock up on herbs, spices, onion, garlic and other condiments and use them. And don’t hold back on cooking fats and salt.

At the same time, stay away from all baked treats, even if the recipe says they are low carb or 100% paleo. Almond or coconut flour were no more meant to be eaten in large quantities than wheat starch. What’s more, eating slightly healthier versions of former favorites will not help you change your habits. If you really need something sweet, have a square of dark chocolate or a handful of raisins.