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Our mission

We have a mission. We want to let you be the best possible you. We want you to be healthier, happier, more energetic and more confident. Not just today. Not just tomorrow. But from this day forward.

But we cannot do this alone. We need you. We need you to really want to change. To be willing to work for it. We have designed our system so anyone can do it, but it does take commitment.

Our system aims to restore a natural balance in your life by combining healthy nutrition, exercise and sleep into a single easy-to-use system. But before you can achieve a new balance, you may need a reset.

A reset?

The modern Western diet is centered on starchy foods and sugary snacks and drinks. These extreme levels of sugar and starch have unbalanced our metabolisms. We have become dependent on sugar and can’t function properly without a regular hit of glucose.

If you can kick your sugar dependency, you will feel more energetic and burn fat more effectively. To achieve this, our system has two phases:

Phase 1: Reset

In this phase, you will kick your sugar dependency and become an efficient fat burner. You’ll follow a stricter diet (eliminating most sugars and starches) and limit yourself to moderate daily exercises. Depending on your current fitness, the Reset phase will typically take 2-4 weeks.

Phase 2: Balance

In this phase, you’ll use our app to maintain a naturally balanced life. You’ll be allowed a wider range of foods, and you can do some weekly strength and sprint exercises. The Balance phase is designed to be easily maintained in everyday modern life.

Where to start

If you are already following a sugar and starch restricted diet based on whole foods, you can skip the Reset phase and dive straight into the Balance phase.

If you have never done a sugar and starch restricted diet before, start with the Reset phase. We understand that cutting off sugar and starch sounds like a daunting prospect. But look at it like this: it is only for a few weeks and you will learn a lot about yourself. At the minimum, you’ll experience what life without sugar is actually like. At best, you will find you like your new energy levels so much you don’t even want to go back.

More likely it will be somewhere in between, but don’t you owe it to yourself to find out?